walk the talk
One of our most successful cases:
Wicked Good Cupcakes | Strong Women Strong Girl
Collaborating with WGC, SI&A develops a project plan for the implementation of a sustainable corporate social responsibility initiative. Pursuing crowdsourcing innovation, WGC was connected to Strong Women Strong Girls, a national social association aiming to empower women and girls from a young age, a concept that perfectly matched the sustainable, meaningful approach we are adopting.
eyes to the future
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Connection of WGC with SWSG and creation of a project plan to implement.
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Building girls’ and women’s confidence by set of workshops: soft skills workshop, leadership workshops, baking workshops.
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Baking training provided by employees of WGC for women of SWSG.
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Hire women of SWSG as contractors, producing cupcakes within their own facilities.
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Business Imperatives Connection:
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Sell home made cupcakes though WGC’s website.
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Sell home made cupcakes though WGC’s retail stores - Capitalizing on various participant’s locations multiplying physical sales locations.
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Development of a WGC branch by SWSG woman and girls - cookies, accessories, decor for jars - Engage with sensitive groups of women who have limited access to labor.
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Partner with Art Curator to use artwork from homeless people for branding the jars.
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How the service works?
FIVE STEPS TO SUCCESS
Social impact
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Number of workshops organized
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Number of women attended workshops
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Number of girls attended workshops
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Number of girls have a mentor from WGC
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Number of women from sensitive groups involved in the project
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Number of CSR initiative women participants joined WGC
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Increase in income of women
Metrics
sales & growth
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Increase in company revenue
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Increase in company profit
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Increase in sales (compare the sales before and after implementation)
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Increase in sales channels
Business imperatives
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Decrease in employee turnover rate
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Recruitment budget efficiency (percentage drop)
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Number of employees involved in the project
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Number of employees being mentors (engagement and empowerment)
HR - Employee engagement
Business imperatives
marketing - PR
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Increase in core metrics on social media
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Percentage of engagement on social media
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Number of impressions on social media
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Media coverage on traditional media - mentions in news
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Positive tone on social media and traditional media - mentions on blogs related to social/env. impact